Analyzing essay Example | Topics and Well Written Essays - 750 words - 1

Analyzing - Essay Example In this article, its author claims that grade inflation is a serious problem; despite this, it is not paid enough attention and almost is not discussed. Therefore, the author chooses to present the overview of both the consequences and causes of grade inflation with the aim to start the discussion of the issue. At first, the author deals with the consequences of grade inflation at different stages of education and presents them in the form of a list. Uva states that even within elementary and high school, the negative influence of this process is visible because putting incorrect marks results in improper placement of students in groups. Consequently, for many of them it is difficult to cope with pressure and they give up learning. If placed in a group they suit, they could achieve better results. In other words, the author’s point is that the roots of grade inflation should be looked for at schools where its negative influence is seen even at elementary level. Also, the author analyses the consequences of inflated grades for colleges, labour market as well as for students themselves. More specifically, Uva traces the progression of inflation as it starts at school and develops up to student’s graduation and job search. The author bases his argument on the statistical data fr om his region where almost a half of seniors graduate with excellent marks, and this makes the colleges increase heir quotas. As a result of exaggerating marks, more deserving students can be rejected. By this, Uva once again highlights the idea that the problem of grade inflation takes it rise from schools. The second main point of the article under consideration is the causes of grade inflation. In particular, Uva analyzes the influence of parents, schools as educational institutions, and teachers and professors as the major catalysts of the development of grade inflation in the country. The author claims

Marketing Essay Example | Topics and Well Written Essays - 3000 words - 17

Marketing - Essay Example WD Electrical Appliances Co. Ltd. was built in 1999, locating in Cixi City, Zhejiang Province, which is called the hometown of small household appliances. It is a company of manufacturing small household appliances integrating R&D, production and marketing. The main products are electric kettles, coffee pots and electric steamers, with the annual output of 2 million units of small appliances. WD owns its self-operation export and import rights and the products passed GS/CE Authenticate of TUV and were exported to countries and districts such as Europe, Middle East and Australia. The company covers 8,500 square meters and over 170 employees, including 55 managers. It manufactures as per the order and mainly as the OEM. The annual production value and sales in 2002 was USD 3.47 million, about CNY 28.73 million. The entry barrier for the electric kettle is rather low because the universal production equipment (injection model) can be widely applied in producing kinds of household appliances with injection molding. It can be switched easily with low cost. The mold manufacturing is the main restriction. The cost of a set of mold of the kettle is about CNY 0.8 – 2 million, which is not too much for investors; the economical efficiency of scale is not obvious and can be operated on small scale; with low technique and fewer components, the technical difficulty is mainly achieving the appropriate temperature controller and connecting pieces design according to the aesthetic appeal; customers are particularly sensible to the style and quality, so if the manufacturer can design a popular style, it is not difficult for them to receive orders and marketing channels by means of product development and exhibition. Therefore, the channel is not the problem. As the competition enters a new stage, price competition is not the only